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Reckitt Benckiser is a large global organisation with major brands in the Health, Hygiene and Home markets.
I worked with the RB marketing team on a number of their brands: Dettol, Harpic, Veet, Finish, Cillit Bang, Airwick, Vanish, Woolite, Calgon, Veet, e45 and Scaleaway. The work encompassed everything from Packaging and Campaign Launches to Brand Web Banners and Powerpoint presentations.

RB PoS and Web Banners examples

Reckitt Benckiser PoS and Web Banner examples
One of the major activities was to help the RB marketing department to sell their ideas into all the supermarkets. This involved producing product pack visualisations and mockups to any and all PoS e.g. SRP's, FSDU's, Shippers, Dump Bins, Flags, Banners, Shelf Barkers and Wobblers etc. Large product launches also included the visualisation of branded Power Aisles and Gondola Ends as part of the campaigns.

RB Packaging

Reckitt Benckiser Packaging
Some 3D examples of the packaging projects I worked on for RB. The work varied from relaying the existing pack design for incorporating sales information flashes to more involved pack brand development and redesigns, including working closely with the Brand Marketeers on NPD and their new pack designs.

RB SRP's and Pack Examples

Reckitt Benckiser SRP's and Pack Examples
This is an example of one of my SRP case designs. I took my final artwork files and made these 3D modeled images so that the RB Sales and Marketing teams could use them to sell the design concepts into all the major outlets and Supermarkets.

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